Case Study
Case Study
Designing microplastic-free food packaging for Peakst8
Designing microplastic-free food packaging for Peakst8
Overview
Overview
Peakst8 Festival is a one-day fitness and wellness celebration bringing together runners, strength athletes, coaches, founders, and health-first brands. Held on 10 January 2026 at the Centre for Sports Excellence, the event hosted over 3,000 participants across workouts, challenges, recovery sessions, and panels. With performance and long-term health at its core, Peakst8 partnered with Zerocircle to ensure that even food packaging aligned with the same standard of care.
Peakst8 Festival is a one-day fitness and wellness celebration bringing together runners, strength athletes, coaches, founders, and health-first brands. Held on 10 January 2026 at the Centre for Sports Excellence, the event hosted over 3,000 participants across workouts, challenges, recovery sessions, and panels. With performance and long-term health at its core, Peakst8 partnered with Zerocircle to ensure that even food packaging aligned with the same standard of care.
The problem
The problem
Large-scale consumer events generate high volumes of single-use food packaging, particularly for fast-moving snack stalls. Conventional paper boxes are often lined with plastic coatings that shed microplastics and persist in landfill, drains, or incineration streams. For an event focused on movement, recovery, and health, this disconnect between values and materials was impossible to ignore. The organisers needed packaging that could handle volume, food performance, and brand intent — without hidden plastics.
Large-scale consumer events generate high volumes of single-use food packaging, particularly for fast-moving snack stalls. Conventional paper boxes are often lined with plastic coatings that shed microplastics and persist in landfill, drains, or incineration streams. For an event focused on movement, recovery, and health, this disconnect between values and materials was impossible to ignore. The organisers needed packaging that could handle volume, food performance, and brand intent — without hidden plastics.
The solution
The solution
Zerocircle was appointed as the official snack-box partner for Peakst8, supplying high-performance, microplastic-free food boxes across curated food stalls including Two Brothers, Hello Tempayy, Traye, and The Health Factory. The boxes delivered strong oil and moisture resistance for hot, protein-rich foods while remaining plastic-free and compostable. Standardised packaging ensured consistency across vendors while supporting fast service throughout the day.
Zerocircle was appointed as the official snack-box partner for Peakst8, supplying high-performance, microplastic-free food boxes across curated food stalls including Two Brothers, Hello Tempayy, Traye, and The Health Factory. The boxes delivered strong oil and moisture resistance for hot, protein-rich foods while remaining plastic-free and compostable. Standardised packaging ensured consistency across vendors while supporting fast service throughout the day.
Every snack at Peakst8 was served in packaging designed with the same intention as the workouts — clean, high-performance, and built for long-term health.
Every snack at Peakst8 was served in packaging designed with the same intention as the workouts — clean, high-performance, and built for long-term health.
Pilot and scale
Pilot and scale
The deployment supported continuous food service across a full-day festival with more than 3,000 attendees and multiple food partners. Scalable stock planning and seamless integration allowed vendors to operate at peak speed without compromising hygiene, food quality, or brand experience — demonstrating readiness for large, complex public events.
The deployment supported continuous food service across a full-day festival with more than 3,000 attendees and multiple food partners. Scalable stock planning and seamless integration allowed vendors to operate at peak speed without compromising hygiene, food quality, or brand experience — demonstrating readiness for large, complex public events.
The
Impact
The
Impact
Operational reliability: Snack boxes performed consistently across vendors with no disruption to service speed or food integrity.
Health-aligned storytelling: Packaging reinforced the idea that health extends beyond nutrition and movement to the materials that touch food.
High-intent brand exposure: Zerocircle’s materials were present in the hands of thousands of fitness-first consumers and leading health brands throughout the event.
Event-scale validation: Proved that microplastic-free packaging can support high-volume festivals without reverting to plastic-lined alternatives.
Operational reliability: Snack boxes performed consistently across vendors with no disruption to service speed or food integrity.
Health-aligned storytelling: Packaging reinforced the idea that health extends beyond nutrition and movement to the materials that touch food.
High-intent brand exposure: Zerocircle’s materials were present in the hands of thousands of fitness-first consumers and leading health brands throughout the event.
Event-scale validation: Proved that microplastic-free packaging can support high-volume festivals without reverting to plastic-lined alternatives.
