Case Study
Case Study
Zomato introduces plastics-free food packaging across their restaurant network
Zomato introduces plastics-free food packaging across their restaurant network
Overview
Overview
Zomato is one of India’s largest food-delivery and HoReCa platforms, connecting millions of consumers with more than 247,000 restaurant partners nationwide. Hyperpure, its B2B supplies vertical, provides packaging and essentials to 30,000+ restaurants across major Indian cities. With the rapid expansion of takeaway and delivery, Zomato–Hyperpure needed a high-performance, regulation-aligned packaging alternative that eliminated synthetic coatings and hidden plastics without disrupting food safety or operational throughput.
Zomato is one of India’s largest food-delivery and HoReCa platforms, connecting millions of consumers with more than 247,000 restaurant partners nationwide. Hyperpure, its B2B supplies vertical, provides packaging and essentials to 30,000+ restaurants across major Indian cities. With the rapid expansion of takeaway and delivery, Zomato–Hyperpure needed a high-performance, regulation-aligned packaging alternative that eliminated synthetic coatings and hidden plastics without disrupting food safety or operational throughput.
The problem
The problem
Large parts of the restaurant ecosystem still relied on food boxes, trays, and containers made from paper coated with synthetic plastics or fossil-based materials. These coatings delivered necessary grease and moisture resistance but introduced PFAs, microplastics, and compliance risks. Hyperpure lacked a commercially ready, scalable solution that was plastic-free, PFAs-free, and capable of supporting hot foods, durability, and barrier performance at the scale required by India’s food-service market.
Large parts of the restaurant ecosystem still relied on food boxes, trays, and containers made from paper coated with synthetic plastics or fossil-based materials. These coatings delivered necessary grease and moisture resistance but introduced PFAs, microplastics, and compliance risks. Hyperpure lacked a commercially ready, scalable solution that was plastic-free, PFAs-free, and capable of supporting hot foods, durability, and barrier performance at the scale required by India’s food-service market.
The solution
The solution
Zerocircle supplied coated-paper food boxes, trays, and containers — available in white and kraft variants — engineered without fossil-based coatings, plastic liners, or PFAs. These products deliver functional barrier performance required for hot, oily, and moisture-heavy foods, while meeting emerging regulatory expectations. By integrating these SKUs into its portfolio, Hyperpure became one of India’s first major food-service networks to move core single-use packaging categories into genuinely plastic-free materials.
Zerocircle supplied coated-paper food boxes, trays, and containers — available in white and kraft variants — engineered without fossil-based coatings, plastic liners, or PFAs. These products deliver functional barrier performance required for hot, oily, and moisture-heavy foods, while meeting emerging regulatory expectations. By integrating these SKUs into its portfolio, Hyperpure became one of India’s first major food-service networks to move core single-use packaging categories into genuinely plastic-free materials.
A first-of-its-kind rollout of PFAs-free, plastic-free coated-paper packaging across one of India’s largest food-delivery supply chains.
A first-of-its-kind rollout of PFAs-free, plastic-free coated-paper packaging across one of India’s largest food-delivery supply chains.
Pilot and scale
Pilot and scale
Initial commercialisation: 100,000 coated-paper food boxes, trays, and containers supplied through Hyperpure’s distribution network. Scale trajectory: Further orders under discussion, with plans for wider deployment across cities, restaurant partners, and cuisine formats. Product focus: Zerocircle’s coated-paper technology for high-volume food-service packaging.
Initial commercialisation: 100,000 coated-paper food boxes, trays, and containers supplied through Hyperpure’s distribution network. Scale trajectory: Further orders under discussion, with plans for wider deployment across cities, restaurant partners, and cuisine formats. Product focus: Zerocircle’s coated-paper technology for high-volume food-service packaging.
The
Impact
The
Impact
Plastic diversion: Each coated-paper unit replaces a fossil-based or synthetic-lined container, reducing hidden plastics entering landfill and marine litter streams.
Regulatory leadership: All products are PFAs-free, synthetic-coating-free, and aligned with circular-material and emerging SUPD-inspired frameworks.
System-ready integration: The materials run on standard converting lines, enabling frictionless adoption across Hyperpure’s supply chain.
Socio-economic value: Scaling seaweed-derived coatings strengthens coastal livelihoods and decreases dependence on fossil-derived materials.
Sector leadership: Zomato / Hyperpure set a precedent for India’s food-delivery platforms by mainstreaming truly sustainable, performance-ready packaging.
Plastic diversion: Each coated-paper unit replaces a fossil-based or synthetic-lined container, reducing hidden plastics entering landfill and marine litter streams.
Regulatory leadership: All products are PFAs-free, synthetic-coating-free, and aligned with circular-material and emerging SUPD-inspired frameworks.
System-ready integration: The materials run on standard converting lines, enabling frictionless adoption across Hyperpure’s supply chain.
Socio-economic value: Scaling seaweed-derived coatings strengthens coastal livelihoods and decreases dependence on fossil-derived materials.
Sector leadership: Zomato / Hyperpure set a precedent for India’s food-delivery platforms by mainstreaming truly sustainable, performance-ready packaging.
